New Pluralsight Course: Crafting a Brand for Growth and Prosperity
This whole "personal brand" thing is a really interesting space. I mean here we are talking about people as individuals such as you and I yet applying a term to us in the same way as we'd talk about brands like, say "Ferrari" or "Apple". I pick those simply because they're two of the strongest, most recognisable brands I can think of which makes it a whole lot easier to draw some of the parallels I'm about to. The first thought I really gave to brand was about 7 and a half years ago when I wrot...