What price might you really be paying for Woolworths “free” wifi?
You know how the saying goes – if the product is free then you’re the product! This works for the likes of Facebook or Google because you get hit with targeted ads. It works for LinkedIn because they can then sell premium services that grant people access to the data they collect. Question is though, how do you become the product in an era of free wifi? The other day I noticed this for the first time in my local Woolworths supermarket down here in Australia: Free wifi makes a lot of sense i...